A pro-collagen, anti-ageing power house of 16 super nutrients and bio-actives designed to boost collagen synthesis, lift and firm the skin and reduce fine lines. Provides high-level hydration and anti-oxidant protection. The advanced formula contains a new ground-breaking ingredient hailed as nature’s equivalent of retinol, suitable for sensitive skin. Bakuchiol (we pronounce it ‘back-uh-heel’) is derived from Indian Babchi seeds, which have been traditionally used for centuries to heal cuts, actively stimulates the three key processes associated with retinol but without the sensitivity associated with it – healthier, younger looking skin – reversal of the signs of ageing, prevention of future damage and reduction in the symptoms of problem skin.
The British skincare label was founded by Georgie Cleeve after she incidentally noticed on her own skin the visible skincare benefits of MSM, better known as the "beauty mineral." MSM is a natural form of organic sulfur and is proven to support over 150 endogenous processes, detoxifying and anti-inflammatory, as well as stimulating collagen production and circulation. An active ingredient for a visibly healthier and younger complexion.